Case Study: ADYOULIKE achieves a 160-day DSO reduction with Upflow

ADYOULIKE reduced their DSO by 160 days thanks to Upflow

Adyoulike, a European leader in native advertising, was struggling with time-consuming collections: Finance Manager Martine Plat tracked past‑due invoices in spreadsheets and manually personalized reminders for a diverse customer base, which became unmanageable as the company scaled internationally. They engaged Upflow to provide an automated accounts-receivable solution (a real-time AR dashboard and customer portal) to centralize and streamline collections.

Within days Upflow replaced Adyoulike’s spreadsheets with a dashboard to drill into overdue invoices, automate tailored collection workflows, and offer customers a portal with invoice visibility and multiple payment options. Using Upflow, the team sent over 2,000 reminders, reduced DSO by 160 days, decreased write-offs by 21% in one year, and expanded the Upflow deployment across geographies to gain a consolidated financial view.

Adyoulike

Martine Plat

Finance Manager