Case Study: Double Up Colorado Food Bucks achieves higher SNAP produce sales with UpDIG Farm + Grocery

Double Up Colorado Food Bucks drives $4,134 in Double Up sales with UpDIG

Double Up Colorado Food Bucks, a program run by LiveWell Colorado, faced the challenge of having very few brick-and-mortar locations where SNAP customers could use their Double Up Food Bucks benefit to access fresh, local produce. The vendor UpDIG identified this as an opportunity to increase the program's reach through its innovative mobile market cart service.

UpDIG implemented a solution by deploying its modular, mobile produce carts at Denver corner stores frequented by SNAP customers. This made the Double Up benefit easily accessible in daily shopping locations. The results were significant, with UpDIG generating $4,134 in Double Up sales from 640 transactions and distributing thousands of pounds of Colorado-grown produce. This success demonstrated the potential of corner stores to effectively reach the target audience, leading UpDIG to expand its partnerships and food hub operations.

Double Up Colorado Food Bucks (LiveWell Colorado)