Case Study: Marcella Memorial Heights streamlines move-ins and boosts renewals with Updater

Madera community sees simplicity of move-ins post-Updater

The customer, Marcella Memorial Heights, a residential community managed by Madera Residential, faced significant challenges with inefficient and chaotic move-in processes. Their community manager, Maya Ursin, described managing simultaneous move-ins without tech support as disorienting for both staff and new residents, often leading to delays and confusion, particularly when paperwork was incomplete upon key collection. They implemented Updater Pro | Onboarding to address this.

The solution from Updater consolidated all move-in resources and tasks into a single platform. A key feature was the rejection task tool, which allowed the leasing team to quickly flag incorrect documents, keeping residents informed and in control of the process. This led to a drastic reduction in chaos and enhanced the resident experience. Updater also contributed to a measurable improvement, with Maya noting a significant increase in resident renewals, which industry data links to higher satisfaction at move-in.

Marcella Memorial Heights

Maya Ursin

Community Manager