Case Study: Sinatra & Co strengthens brand consistency and resident satisfaction with Updater

How marketers are leveraging Updater to strengthen brand consistency and resident satisfaction

The customer, Sinatra & Co, a multifamily management company, sought to balance operational efficiency with resident satisfaction while ensuring brand consistency across its numerous communities. The vendor, Updater, addressed this challenge with its Updater Pro | Onboarding service to improve the move-in experience.

Updater's solution provided a centralized platform for move-in communications and a real-time tracker for resident tasks, which simplified the process for leasing teams and future residents. The results included enhanced brand consistency, a streamlined and hands-off operational process, and increased resident satisfaction, with many residents reporting a smooth and manageable move-in experience facilitated by the Updater app. The implementation and training provided by Updater were also praised for being seamless and exceptionally well-supported.

Sinatra & Co

Tess Vogler

Director of Marketing