Case Study: Rocket Content boosts thought leadership and audience engagement with UpContent

Rocket Content grows to 500 followers and 17,000+ impressions with UpContent

Rocket Content, a content agency specializing in the construction and engineering sectors, faced the challenge of creating a high volume of highly specialized technical content for its niche clients with a small team. After their previous content curation service shut down, they needed a new solution to efficiently source and share relevant third-party news and articles. They turned to the vendor UpContent to implement its content curation platform.

By using UpContent, Rocket Content was able to quickly review and approve curated content for its multi-page news site, The SectorScope, and its social channels, saving an estimated 40 hours of work per week. This efficiency allowed them to expand into new content verticals. The solution from UpContent drove significant growth, organically growing their LinkedIn following to over 500 and generating over 17,000 post impressions in a recent quarter, which also elevated the founders' profiles as thought leaders.

Rocket Content