Case Study: Ochsner Health achieves 80% employee advocacy adoption with UpContent

Ochsner Health achieves 80% adoption in employee advocacy with UpContent

Ochsner Health, a leading hospital in Louisiana, sought to enhance its employee advocacy program, the Thought Leader Program. The challenge was to provide a consistent stream of high-quality, relevant content that would engage a diverse group of leaders, from physicians to HR professionals, and motivate them to share it on their personal social platforms. To support this initiative, they turned to UpContent for content curation.

Using UpContent, the team sourced and delivered external, third-party content alongside their original material in weekly newsletters. This solution provided a well-rounded mix of healthcare, workplace, and lifestyle topics, making it easy for employees to find content they were passionate about sharing. As a result, UpContent helped Ochsner achieve an 80% monthly active participation rate, significantly higher than the industry average, by empowering their thought leaders to join broader conversations and share their expertise.

Ochsner Health