Case Study: Cherry Bekaert grows brand awareness and thought leadership with UpContent

Cherry Bekaert drives 2.1 million impressions with UpContent

Cherry Bekaert, a top 25 accounting firm, faced the challenge of increasing brand awareness and establishing its experts as thought leaders across its diverse practice areas. The firm needed a scalable way to provide its teams with high-quality, industry-relevant curated content for social sharing without burdening its small marketing team with manual discovery and distribution.

To solve this, Cherry Bekaert implemented UpContent for content curation. The solution provided a streamlined process to automatically surface and share relevant third-party content, which was integrated into the firm's employee advocacy and social selling strategies. Using UpContent, Cherry Bekaert saw exponential growth, including over 2.1 million page and profile impressions since January 2020, up from just 81,000. The success led to a plan to double the number of employee ambassadors using the UpContent platform.

Cherry Bekaert