Case Study: BrandMuscle increases local social media engagement with UpContent

BrandMuscle boosts local social engagement 50%+ with UpContent

BrandMuscle, an agency specializing in integrated local marketing, faced a significant challenge in sourcing hyper-local content for the social media pages of its clients' hundreds of locations, particularly those in rural areas. Manually finding relevant local news and events for these small towns was extremely time-consuming and inefficient, threatening the viability of their entire localized content program. They turned to the vendor UpContent and its content curation platform for a solution.

By implementing UpContent, BrandMuscle automated the content discovery process using customized RSS feeds and localized Topics. This solution allowed them to efficiently find and share positive, community-relevant articles. The results were substantial, yielding a 75% reduction in time spent on research and scheduling and driving a more than 50% increase in engagement on local posts. UpContent made the program scalable, saving it from being discontinued and enabling BrandMuscle to support over 150 unique locations with localized content.

BrandMuscle