Case Study: Association of Corporate Counsel achieves global content engagement with UpContent

Association of Corporate Counsel sends weekly newsletters to 46,000 members with UpContent

The Association of Corporate Counsel (ACC), a global association for corporate lawyers, faced the challenge of manually distributing curated content to its 46,000 members across 113 countries with a small team of three. They needed a centralized solution to efficiently organize and route content across their numerous channels, including email newsletters, social media, websites, and mobile apps.

By implementing UpContent's intelligent content curation platform, ACC automated the identification, organization, and distribution of hundreds of articles monthly. The solution included advanced filtering to personalize content and exclude competitors, which saved review time and allowed the team to launch a fourth newsletter without adding staff. As a result, ACC now sends unique weekly newsletters to nearly 50,000 subscribers and its content program was recognized with a prestigious Gold Circle Award in May 2024.

Association of Corporate Counsel