Case Study: Association of California School Administrators becomes a go-to resource for educators with UpContent

Association of California School Administrators boosts Resource Hub engagement with 2,000+ clicks using UpContent

The Association of California School Administrators (ACSA) had a small marketing team struggling to maintain its Resource Hub, a free tool for educators, with a constant flow of fresh, high-quality content. Their previous process for curating and publishing third-party content was manual and unsustainable, making it difficult to position themselves as a go-to resource. They needed a solution to efficiently discover and share valuable information.

By integrating UpContent with a new WordPress site, ACSA automated the discovery and publishing of curated content. This allowed them to quickly share crucial information from credible sources, especially during crises. The solution saved significant time, increased user engagement with comments and ratings, and drove over 2,000 unique clicks in 90 days. UpContent also enabled them to launch a successful monthly newsletter, expanding their reach and providing consistent value to members without overloading staff.

Association of California School Administrators (acsa)