Case Study: Twinings expands TPM capabilities in North America with UpClear's BluePlanner

Twinings - Customer Case Study

Twinings, the tea brand under Associated British Foods, needed a better way to manage trade promotion planning for its North America business. The team was replacing an existing TPM platform because their slower-moving products required analysis based on point-of-sale (POS) volume rather than shipment-oriented spending, and they also needed support for sales plans across both the USA and Canada.

UpClear implemented BluePlanner TPM to add structure, control, and deeper business analysis for Twinings. With BluePlanner, Twinings can track performance using POS volume and manage multiple countries in one system, helping the company build stronger planning capabilities; the case study does not cite a specific measurable financial impact.

Twinings