Case Study: King’s Hawaiian scales nationwide and optimizes trade promotions with UpClear’s BluePlanner

The National Favorite, King’s Hawaiian, Scaling Nationwide with BluePlanner

King’s Hawaiian, the iconic sweet-roll brand scaling from regional to national distribution, faced the challenge of managing and optimizing increasingly complex trade promotion processes — including POS-based planning, integrated business planning, and strategic RGM — as it expanded. To meet this challenge they partnered with UpClear and deployed UpClear’s BluePlanner trade promotion management platform.

UpClear implemented BluePlanner’s flexible, scalable solution to streamline trade spend, enable POS-driven planning, and support ongoing growth initiatives. The UpClear partnership helped King’s Hawaiian expand distribution and operational efficiency nationwide, and UpClear reports revenue tied to the engagement has grown by more than five times, demonstrating measurable impact from improved planning and promotion optimization.

King’s Hawaiian

Ray Fager

Vice President of Sales