Case Study: Tata Consumer Products simplifies trade promotion planning with UpClear BluePlanner

Tata Consumer Products - Customer Case Study

Tata Consumer Products UK Limited, a major tea and coffee manufacturer, faced challenges due to disparate systems and manual processes following global acquisitions. To streamline its trade promotion management and integrated business planning, it partnered with UpClear. The company sought a solution to simplify its system landscape, remove manual work, and improve financial forecasting and controls.

UpClear implemented its BluePlanner Software-as-a-Service solution over a six-month deployment. The platform provided a centralized system for planning, controlling, and reporting on trade promotions. This delivered key benefits for Tata, including the removal of offline work, automated accrual tracking, simplified claims processing, and significantly improved reporting and ROI insights, creating a more aligned and efficient planning process.

Tata Consumer Products

Paul Christopher

BI Project Manager