UpClear
52 Case Studies
Case Study: La Terra Fina achieves sustained growth and real-time trade-spend visibility with UpClear's BluePlanner
A UpClear Case Study
Supporting Growth Through TPM with a Picnic Favorite, La Terra Fina
La Terra Fina, a California-based premium foods brand known for dips, spreads and quiches, needed a trade promotion management (TPM) solution to support continued growth and better manage promotional investment. After a 2018 vendor selection process, La Terra Fina chose UpClear and its BluePlanner product for its ease of use, functionality and ability to be customized to the company’s unique needs.
UpClear implemented BluePlanner to centralize forecasting and trade spend, enabling rollovers from prior years, full-year rollups, real-time visibility into trade spend and the integration of internal forecast numbers. These capabilities let La Terra Fina evaluate promotional effectiveness across customers and classes of trade, stay current on trade spend and compare results to prior years — measurable improvements that have supported the company’s ongoing growth.
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