Case Study: Summit Hill Foods modernizes trade promotion management with UpClear’s BluePlanner

Summit Hill Foods modernizes trade promotion management with UpClear in a 2026 rollout

Summit Hill Foods, a Georgia-based producer of pantry staples including well-known brands like Better Than Bouillon, sought a trade promotion management (TPM) solution to address the growing burden of its manual processes. The company needed greater visibility into its trade spending, wanted to reduce administrative work, and required tools to calculate promotion ROI to guide smarter planning. They selected UpClear's BluePlanner TPM platform to help achieve these goals.

By implementing UpClear's BluePlanner, Summit Hill Foods is modernizing its trade investment management to bring greater efficiency and visibility to its commercial operations. The solution provides the automation needed to free up teams for strategic work, improves visibility into trade dollar performance, and enables post-promotion analysis to support data-driven decision-making. UpClear's platform is helping the company optimize its promotional plans and make more effective use of its overall trade spend.

Summit Hill Foods