Case Study: Spindrift Beverage Company achieves better sales planning and trade spend management with UpClear BluePlanner TPM

Spindrift Beverage Company - Customer Case Study

Spindrift Beverage Company, the Boston-based sparkling water brand founded in 2010, had outgrown spreadsheet-based sales management. They needed a better way to handle promotion planning, trade spend, and business insights, so they turned to UpClear and its BluePlanner TPM platform.

UpClear implemented BluePlanner TPM for Spindrift, including promotion planning, deduction management, and reporting, while also supporting integration with NetSuite through Big Bang. The result was a more collaborative and controlled sales planning process with better visibility into the business. Spindrift completed phases 1 and 2 of setup and is now using the system in day-to-day operations, though no specific numeric impact was reported.

Spindrift Beverage Company