Case Study: Spindrift Beverage Company improves forecast accuracy and trade spending with UpClear BluePlanner

Spindrift Beverage Company - Customer Case Study

Spindrift Beverage Company partnered with UpClear to improve its gross-to-net revenue management process and move beyond spreadsheet-based planning. Using BluePlanner Trade Promotion Management (TPM), Spindrift needed a more structured, standardized, and detailed way to build bottom-up sales forecasts while gaining faster, more actionable business insights.

UpClear implemented a new BluePlanner retail sales and inventory integration, connected through Atheon Analytics’ SKUtrak, to automatically load daily retail sales data into BluePlanner alongside shipments. This gave Spindrift faster updates, better visibility into shipment-versus-consumption trends, and more efficient trade spending forecasting; the company also reported about 20% improvement in forecast accuracy, along with stronger internal and customer collaboration.

Spindrift Beverage Company

Pete Paris

Vice President of Business Intelligence/Analytics