Case Study: Ritter Sport improves trade spend visibility and collaboration with UpClear BluePlanner

Ritter Sport goes live with UpClear in 6 weeks to centralize trade planning

Ritter Sport, a chocolate manufacturer experiencing rapid growth, faced challenges in managing its trade spend effectively due to a manual, error-prone Excel process that lacked visibility and collaboration. To gain control and drive better commercial results, they partnered with UpClear to implement its BluePlanner trade promotion management solution.

UpClear deployed the BluePlanner Select Package, which centralized planning for approximately 60 customers and 80 SKUs, replacing spreadsheets with a single source of truth. The solution was implemented in just six weeks and delivered immediate value by providing faster, more accurate trade spend management, full gross-to-net visibility, and improved cross-functional collaboration, positioning Ritter Sport to optimize its trade investment ROI.

Ritter Sport