Case Study: Reckitt Taiwan improves trade spend management with UpClear BluePlanner TPM

Reckitt - Customer Case Study

The customer, Reckitt Taiwan, faced the challenge of managing its trade spend without a dedicated system. Its team relied on manual Excel spreadsheets and data entry into its ERP, a process that was inefficient, repetitive, and prone to human error. The vendor, UpClear, implemented its BluePlanner TPM solution to address this.

UpClear executed a rapid 8-week deployment of BluePlanner, configured for consistency with Reckitt's other business units. The solution provided Reckitt Taiwan with automated accruals, improved reporting, and significantly enhanced visibility into the ROI of its trade promotions, thereby increasing efficiency and transparency for its distributor-centric operations.

Reckitt

Harvey Lee

IT Project Lead