Case Study: Oatside improves trade promotion planning with UpClear BluePlanner

Oatside - Customer Case Study

Oatside, a Singapore-founded oat milk brand, was looking to improve sales planning, gain clearer visibility into business performance, and meet internal control and compliance requirements as it scaled. To support these needs, Oatside chose UpClear’s BluePlanner Trade Promotion Management (TPM) solution.

UpClear implemented the BluePlanner “Seed” Edition, a preconfigured TPM tool that enabled rapid deployment in less than two weeks and gave Oatside self-service capability for its system admin. The solution helped formalize trade promotion processes, improve promotional strategies and operational efficiency, and fit well into Oatside’s ways of working, with the added benefit of a scalable path to more advanced BluePlanner capabilities as the company grows.

Oatside

Gabriel Melo

Commercial Director