Case Study: Lala Mexico achieves better trade spend management with UpClear BluePlanner TPM

Lala Mexico - Customer Case Study

Lala Mexico, a major global dairy company, required a robust trade promotion management (TPM) solution to handle the complexity of its vast operations across 628,000 stores and over 170 distribution centers. The company needed to improve communication, analysis, and reporting for its significant trade spend. After evaluating large enterprise vendors, Lala Mexico instead selected UpClear and its BluePlanner TPM product for a more agile and customized implementation.

UpClear provided its BluePlanner TPM solution, leveraging 15 years of consumer goods experience to deliver critical field and store data. This granted Lala Mexico automated, accurate, and timely tracking of promotion costs and performance. The implementation resulted in increased speed of delivery, greater process efficiency, and enhanced ability to learn from trade promotion results, making the UpClear team and solution a great asset for the company's success and growth.

Lala Mexico