Case Study: Kraft Heinz improves trade promotion management with UpClear BluePlanner

Kraft Heinz - Customer Case Study

Kraft Heinz Japan faced challenges managing its sales and trade investments due to the complexities of the Japanese retail market and outdated legacy systems. To gain better visibility into discounts and promotions and to standardize its processes, the company chose to partner with UpClear and implement its BluePlanner platform for revenue management.

UpClear's BluePlanner solution provided a modern, cloud-native system that streamlined promotion management and claim reconciliation. The upgrade to BluePlanner 5 further enhanced user efficiency with an intuitive interface and smart business processes. As a result, Kraft Heinz Japan gained the ability to flexibly manage all trade channels, drive higher ROI on incentives, and replace manual processes with a streamlined, paperless system, ultimately enabling the design of comprehensive sales plans that drive incremental revenue growth.

Kraft Heinz

Adam Keller

Head of IT