Case Study: King’s Hawaiian unlocks profitable promotions with UpClear’s BluePlanner

King’s Hawaiian - Customer Case Study

King’s Hawaiian, the creator of the "Original Hawaiian Sweet Bread", faced a complex challenge in understanding the return on investment and overall effectiveness of its expanding product portfolio's trade promotion spend. The company needed a powerful analytical solution to evaluate promotions across various dimensions without undertaking a disruptive overhaul of its existing business processes and system configuration. They turned to vendor UpClear and its BluePlanner platform to address this need.

UpClear implemented a customized Post Event Analysis (PEA) solution within BluePlanner for King’s Hawaiian. This modified approach integrated syndicated retail sales data with existing promotion plans to calculate a consistent promotion ROI, all without requiring significant configuration changes. The solution delivered new dashboard-style reports within BluePlanner, providing the brand with clear, actionable insights into promotion performance across customers, products, and key events, thereby unlocking a deeper understanding of their trade spend profitability.

King’s Hawaiian