Case Study: Jelly Belly improves trade promotion visibility and deduction management with UpClear BluePlanner

Jelly Belly improves trade spend visibility and deduction management with UpClear since 2016

Jelly Belly, a family-owned confectionery company known for its gourmet jelly beans, needed deeper insights into its trade spend and more structure for its promotion planning and settlement processes. To address this challenge, they partnered with vendor UpClear and implemented its BluePlanner revenue management platform.

UpClear's BluePlanner solution provided the Jelly Belly team with deeper visibility into trade promotion performance and streamlined deduction management. The platform empowered the sales and finance teams to collaborate around a shared source of truth, enabling more strategic planning and more accurate actualization of trade expenses.

Jelly Belly