Case Study: Hovis achieves structured commercial planning and better trade investment control with UpClear BluePlanner

Hovis cuts promotion matching admin time by half with UpClear

Hovis, a major UK bakery brand, sought a structured solution for its complex, long-range commercial planning and trade investment management. To address this, the company partnered with vendor UpClear to implement its BluePlanner revenue management platform.

UpClear's BluePlanner provided a single platform for building annual plans, managing promotional spend, and analyzing performance. The solution delivered significant results, including cutting the administrative time needed to match promotions in half through its Smart Matching feature. This efficiency gain allowed teams to reinvest time into analysis and data-driven decision-making, improving planning quality and commercial accountability across the organization.

Hovis