Case Study: Ferrero UK & Ireland achieves streamlined promotion planning and improved promotional ROI with UpClear BluePlanner

Ferrero - Customer Case Study

Ferrero UK & Ireland, part of the global Ferrero family of brands, needed a modern Customer Business Planning solution to unify long-term volume and promotion planning, increase promotional visibility, and improve forecast accuracy and trade spend governance. Ferrero selected UpClear to deploy its BluePlanner Revenue Management software on top of the existing SAP CRM suite to give the Commercial team a “one‑stop shop” for faster reaction to customer requests and richer analytics.

UpClear implemented BluePlanner with a comprehensive analytics suite and integrations (SAP CRM, Excel/PowerPoint, Tableau, EPOS) to connect internal and external data for revenue management. The solution delivered planning, controlling and reporting capabilities — baseline and uplift planning, promo simulation and ROI review, KPI-driven approval dashboards, and post-event promo efficiency and mix analysis — producing increased visibility, faster decision-making, improved forecast accuracy, better promotional ROI and clearer governance of trade spend for Ferrero.

Ferrero