Case Study: Diamond Foods advances trade promotion management with UpClear BluePlanner

Diamond Foods - Customer Case Study

Diamond Foods, a California-based maker of fresh nuts, partnered with UpClear to improve its sales planning and trade spend management. The company embarked on implementing UpClear's BluePlanner Trade Promotion Management (TPM) platform to enhance its processes.

UpClear implemented the solution in phases, beginning with enabling the creation of bottom-up account plans. The initial phase involved workshops, system configuration, and training. The vendor is continuing to work with Diamond Foods on Phase 2, which focuses on automating data processes and adding advanced analytical and deduction management capabilities. UpClear is fine-tuning the system to ensure optimal performance and unlock new opportunities for growth.

Diamond Foods