Case Study: Danone Waters achieves rapid, cost-effective, localized trade spend management in China with UpClear's BluePlanner

Danone Waters China Deploys BluePlanner for Trade Spend Management

Danone Waters China, maker of Mizone, Health and Yili and part of the Danone Group, needed a trade spend and sales planning system that could handle the complexity of the Chinese market and be available in Chinese. After a six-month pre-assessment they selected UpClear’s web-based BluePlanner to meet local requirements and unify trade promotion management across business units.

UpClear supported deployment by opening a Hong Kong office and configuring BluePlanner with minimal development to accommodate language needs and a distribution network of 1,500 distributors serving tens of thousands of retailers. The UpClear implementation enabled a rapid, cost-effective roll-out (deployed in January 2012) while maintaining a consistent application across Danone business units.

Danone Waters