Case Study: Coty UK streamlines trade promotions management with UpClear BluePlanner

Coty - Customer Case Study

Coty, a global beauty company with a large portfolio of luxury and consumer brands, needed a better way to manage, consolidate, and optimize trade funds across multiple retail channels and thousands of points of sale. To address this complexity, Coty selected UpClear’s BluePlanner trade promotion management solution after a thorough software evaluation process.

UpClear implemented BluePlanner with Coty and Accenture, first rolling it out in the UK as a pilot market. Coty UK went live in Q1 2023 to manage Trade Investments, Trade Terms, and Settlements, helping standardize trade promotion processes and setting the foundation for a broader global rollout.

Coty