Case Study: Astrix Security achieves a 6x increase in connect rate with upcell

Astrix Security boosts connects 6x with better B2B data

Astrix Security faced a significant challenge with its outbound sales efforts, as its connect rates were stuck below 1% despite consistent dialing and the use of established providers. The core issue was inconsistent mobile data quality from its existing enrichment tools, which led to voicemail loops and wrong numbers, making prospecting inefficient. To address this bottleneck without replacing its entire stack, the company integrated Upcell's unified enrichment system.

By implementing Upcell alongside its current providers, Astrix Security dramatically improved mobile number accuracy and coverage in a single workflow. This solution resulted in a 6x increase in connect rates, soaring from below 1% to over 6%. Furthermore, Upcell enabled Astrix to double its mobile data coverage without increasing costs, making its outbound prospecting 40% more efficient and fundamentally transforming its pipeline generation.

Astrix Security

Matt O’Connell

Director of Business Development