Case Study: Rep.ai boosts connect rates and SDR productivity with upcell

How Rep.ai increased efficiency and reduced costs

The customer, Rep.ai, faced significant challenges with its outbound prospecting efficiency. Despite high activity from its SDRs, low connect rates below 2% and a manual, multi-tool workflow for data enrichment and CRM synchronization were creating major friction and masking performance potential.

By implementing Upcell to standardize its prospecting workflow, Rep.ai eliminated manual processes. The solution allowed SDRs to discover, enrich, and sync contacts directly into HubSpot from a single interface. This resulted in a fourfold increase in connect rates to over 8%, a 50% boost in prospecting productivity, and cut data costs in half, turning activity into measurable output and consistent growth.

Rep.ai

Evan Dunn

Head of Marketing