Case Study: Clarify achieves lower data costs and faster prospecting with Upcell

How Clarify cuts costs and increase prospecting efficiency

Clarify, a growth agency, faced the significant challenge of balancing comprehensive data coverage across diverse industries and regions with the need for cost-effectiveness. Their previous single-provider strategy resulted in data gaps and inefficient sales processes. They needed a flexible solution to access multiple data sources without the prohibitive expense of numerous licenses.

By implementing Upcell's centralized data sourcing platform, Clarify streamlined its prospecting process, eliminating the need for multiple vendor logins and manual data entry. This solution provided comprehensive, up-to-date data while dramatically cutting costs. As a result, Clarify achieved a 61% reduction in data acquisition costs, a 40% increase in prospecting speed, and doubled its data coverage, allowing its team to focus on more meaningful customer engagement.

Clarify

Holly Hamilton

Head of GTM Strategy & Operations