Case Study: Solid Gold Pet achieves a stronger natural-and-science-based brand position with UPBrand

Solid Gold Pet expands connected TV reach with UPBrand

Solid Gold Pet, a pet food company, approached UPBrand to help clarify its market position between natural and science-based diet categories. The challenge was to establish a unique and ownable brand identity that effectively communicated how its products delivered science-backed benefits through natural ingredients. UPBrand was engaged for brand strategy and messaging services.

UPBrand developed a comprehensive strategy that included a competitive digital campaign and educational video content. The solution directly compared Solid Gold's whole-food ingredients to competitors' compounds and created approachable, science-backed videos to educate consumers on topics like gut health. The client was highly pleased with the results, leading to an expanded media buy, and UPBrand successfully helped the brand break through with key retailers.

Solid Gold Pet