Case Study: Ranken Technical College boosts conversions and website sessions with UPBrand

Ranken Technical College increases website sessions 277% with UPBrand

Ranken Technical College, a vocational institution, faced the challenge of overcoming negative perceptions of trade schools and declining higher education enrollment. They partnered with UPBrand for a comprehensive marketing solution including brand strategy, campaign concepting, digital marketing, and market research to better communicate their unique value.

UPBrand developed the "This Is Not a School" campaign, which highlighted Ranken's hands-on learning approach through an omni-channel media strategy. This included targeted programmatic media, social campaigns, and paid search. The results were significant, driving a 277% increase in website sessions, a 224% improvement in click-through rate, and over 2,055 conversions in 2023 alone. UPBrand's efforts successfully positioned Ranken as a premier destination for practical education.

Ranken Technical College