Case Study: Lion’s Choice boosts sales and brand awareness with UPBrand

Lion’s Choice boosts website sessions 21.7% with UPBrand

Lion's Choice, a long-standing roast beef sandwich chain in St. Louis, faced declining sales and weakening brand awareness, particularly among younger audiences. The company hired the agency UPBrand as its agency of record to help revitalize the brand and reverse negative sales trends.

UPBrand implemented a comprehensive strategy including market research, a new confident brand platform with the tagline "Killer Beef Sandwiches," and targeted digital campaigns for quick sales lifts. A key initiative was the launch of a new permanent menu item called "The Remix," supported by an omni-channel marketing campaign. The results were significant: UPBrand's work helped reverse the negative sales trend in the St. Louis market, with the new sandwich accounting for almost 16% of sales in its first month and contributing to a major increase in website traffic and visitor numbers.

Lion’s Choice