Case Study: IMC Outdoor Living boosts rubber mulch awareness and conversions with UPBrand

IMC Outdoor Living drives a 12.6% landing page conversion rate with UPBrand

UPBrand partnered with IMC Outdoor Living, a leading producer of recycled rubber landscaping products, to help drive purchases and convert wood mulch users at major retailers. The challenge was to raise awareness for rubber mulch and shift consumers away from traditional wood mulch.

The solution UPBrand implemented was the "Call of the Wild" campaign, which used humor and targeted digital ads on platforms like Pinterest and Spotify. This approach included a new microsite and specific psychographic targeting. The results were highly successful, with UPBrand achieving a 12.6% landing page conversion rate and driving 21.5% of landing page visits directly from Pinterest.

IMC Outdoor Living