Case Study: Exotico Tequila boosts spooky-season fan engagement with UPBrand

Exotico Tequila drives 888,167 impressions with UPBrand's Mistico Film Contest

Exotico Tequila, a growing spirits brand, wanted to create meaningful fan engagement beyond traditional social media interactions and establish ownership of the spooky season. Their challenge was to develop an immersive, thrilling experience for their audience. They partnered with UPBrand for a comprehensive solution involving brand strategy, campaign concepting, digital marketing, and video production.

UPBrand developed the annual Exotico Mistico Film Contest, an innovative campaign that pitted user-submitted and later internally-produced scary short films against each other. The solution included unique annual branding, social media teasers, and specially crafted content to drive audience participation and voting. The results were highly successful; the 2019 contest alone generated over 888,000 impressions, 289,000 social engagements, and a remarkable rate of 1 in 4 viewers watching past the first 30 seconds of the videos, demonstrating significant audience capture for UPBrand's client.

Exotico Tequila