Case Study: Pets Place Boerenbond achieves 80% more local search impressions with Up Analytics

Pets Place Boerenbond boosts local search impressions 80% with Up Analytics

Pets Place Boerenbond (PPBB), a Dutch retailer with 175 pet care and garden stores, was struggling to manage and update its local store listings across multiple online platforms like Google My Business. This challenge made it difficult to drive footfall to their stores and support their ambitious growth targets for offline sales. To address this, PPBB partnered with vendor Up Analytics to leverage their digital tools and expertise for a comprehensive solution.

Up Analytics provided a solution that synchronized PPBB's store data across over thirty platforms, including Google Maps, Apple Maps, and Facebook, allowing for updates with a single push of a button. This enabled PPBB to quickly adapt its listings during the COVID-19 pandemic with crucial information. The results included an 80% year-on-year increase in local search impressions and a significant boost to website sales. Furthermore, Up Analytics's tools saved PPBB approximately 400 hours of manual data optimization and reduced 1,200 hours of maintenance and reporting to just 60 minutes per week.

Pets Place Boerenbond