Case Study: TCGplayer achieves 95% gift claim rate with Unwrapit digital gifting

TCGplayer Adjusting Quickly to Remote Work and Digital Gifting

TCGplayer, an online marketplace for trading card games, faced the challenge of effectively gifting their remote employees during the holiday season. They needed a scalable alternative to physical gifts that would provide a fun, branded experience for their distributed team. They turned to the digital gifting platform from Unwrapit to find a solution.

Using Unwrapit, TCGplayer sent 199 digitally wrapped gifts with a fully customized, branded experience. The solution offered multiple gift options, resulting in an exceptional 95% claim rate from recipients. This engagement was significantly higher than their previous company-wide events, successfully creating a special experience for their remote team. Unwrapit enabled TCGplayer to effectively celebrate their employees at scale.

TCGplayer

Julianna

People Experience Manager