Case Study: Raptive achieves a 69% global gift claim rate with Unwrapit

Raptive achieves 69% claim rate across 3,845 recipients with Unwrapit

Following a brand refresh, Raptive needed a global gifting solution that was easy to implement, flexible, and offered a wide variety of fun, locally redeemable gifts for recipients across different regions and account tiers. They partnered with Unwrapit to meet these specific requirements for their holiday campaign.

Unwrapit provided a branded digital gifting experience that allowed recipients to choose their own gift, including social impact options. The solution eliminated shipping logistics and saved the Raptive team substantial time. The campaign was a major success, achieving a 69% overall claim rate across 3,845 recipients in five regions. Raptive reported it was their most successful holiday gift campaign yet, with Unwrapit helping to strengthen customer relationships.

Raptive