Case Study: The Partnership Conference achieves 53% post-event survey engagement with Unwrapit

Post-event survey results in 53% engagement and response rate

The Partnership Conference, seeking to improve engagement with its post-event surveys, partnered with the vendor Unwrapit. They wanted to move away from their traditional survey methods and find a solution that was better aligned with their values, as past surveys had an engagement rate of less than 20%.

Unwrapit created a personalized and branded gifting experience where attendees could claim a social-impact gift in exchange for completing the survey. This innovative solution delivered a 53% response rate, far exceeding the industry average. The campaign also had a positive social impact, providing over 354 meals for food-insecure Canadians, planting 24 trees, and adding 440 kilowatt hours of clean energy to the grid.

The Partnership Conference

Brad Offman

Chief Executive Officer