Case Study: Meridian Credit Union boosts branch employee appreciation with Unwrapit

Meridian Credit Union - Customer Case Study

Meridian Credit Union needed an easy and sustainable way to show real-time appreciation to over 750 employees across its 88 Ontario branches for their work during the pandemic. Their challenge was finding a turnkey gifting solution that could deliver a consistent, branded experience across a large geographical area, offering a broad range of gifts to ensure every employee could choose something personally resonant.

The vendor Unwrapit provided a digital gifting solution, allowing employees to select gifts like Starbucks, Uber Eats, or charitable donations through a personalized landing page. Unwrapit's platform enabled real-time distribution and live tracking. The campaign achieved a 94% claim rate, with employees highly engaged and appreciative, providing valuable feedback for future initiatives.

Meridian Credit Union

Jessica

Business Optimization Specialist