Case Study: Hyphen drives holiday gifting impact with Unwrapit

How Hyphen embraced Holiday gifting as an opportunity to help the planet

Hyphen Co., a company focused on using creativity for social good, wanted to approach holiday gifting as an opportunity to give back. Their challenge was to show appreciation to their clients while involving them in their charitable efforts. They partnered with Unwrapit to create a 100% charitable digital campaign.

Unwrapit provided a solution where Hyphen Co. could send a branded experience, allowing recipients to choose from six environmental causes to support. The campaign included a personalized unwrapping experience and an engaging "thank you" form. This solution from Unwrapit was highly successful, yielding a 92% gift claim rate and generating actionable client insights. The campaign resulted in a $1,400 donation to Environmental Defence.

Hyphen Co.

Tamar Bresler

Marketing Operations