Case Study: Canadian Venture Capital & Private Equity Association drives sustainable, branded gifting and $5K in charitable donations with Unwrapit

Canadian Venture Capital & Private Equity Association - Customer Case Study

The Canadian Venture Capital & Private Equity Association (CVCA) required a unique, hybrid gifting solution for their Invest Canada '23 attendees that was both branded and emphasized social impact. Their challenge was to feature their speakers' books and charitable foundations as gift options while also incorporating sponsor branding and fulfilling their commitment to provide some physical gifts. They partnered with Unwrapit to create this sustainable experience.

Unwrapit provided a digital gift redemption portal, which was accessed via a QR code included with a physical gift. Their solution allowed CVCA to offer custom options like e-books, audiobooks, and charitable donations to various foundations. The campaign was a success, with 50% of the 679 attendees claiming a gift and generating $5,070 in charitable donations, achieving CVCA's goals for engagement and significant social impact.

Canadian Venture Capital & Private Equity Association

Stephanie Lewis

Canadian Venture Capital & Private Equity Association