Case Study: Buckland delivers a consistent, sustainable gifting experience with Unwrapit

Buckland - Customer Case Study

Buckland, a company with customers across the USA, Canada, and Mexico, needed a uniform branded gifting solution for its holiday campaign that could overcome international logistical hurdles. They wanted to move away from the burden of physical gifts and provide a consistent experience that included local redemption options and social impact choices. They partnered with the digital gifting platform Unwrapit to address this challenge.

Unwrapit implemented a completely customized digital campaign where all recipients received the same branded experience but were presented with gifts redeemable in their specific country. The campaign achieved a 67% gift claim rate and generated significant positive impact, including $295 in donations to GlobalGiving and the planting of 990 trees. Unwrapit provided the streamlined, sustainable solution Buckland required, which was highly appreciated by both the company and its clients.

Buckland

Jenny Couse

Corporate Marketing Manager