Case Study: Buckland achieves a consistent, branded gifting experience across 3 countries with Unwrapit

Buckland achieves 67% gift claims across 3 countries with Unwrapit

Buckland required a consistent and branded corporate gifting campaign for its customers spread across the USA, Canada, and Mexico. Their challenge was moving away from the burden of physical gifts to a digital-first approach while ensuring a uniform experience and offering region-specific, locally redeemable gift options, including social impact choices. They partnered with the vendor Unwrapit to create this "Happy Holiday" campaign.

Unwrapit implemented a completely customized digital gifting solution that presented all recipients with the same branded experience while offering segmented, location-appropriate gifts. The campaign sent to over 300 customers achieved a 67% claim rate. The results included significant social impact, with recipients opting to donate $295 to GlobalGiving causes and plant 990 trees, demonstrating the success of the Unwrapit platform.

Buckland