Case Study: BMO Nesbitt Burns shows appreciation to webinar attendees with Unwrapit

BMO Nesbitt Burns - Customer Case Study

BMO Nesbitt Burns's Fry Investment Team sought a way to quickly show appreciation to its webinar attendees. They needed a simple gifting process that offered a variety of gift options, including meal delivery and social impact choices, while also capturing post-event feedback to improve their webinars. They turned to the vendor Unwrapit for its digital gifting platform to meet this challenge.

Unwrapit provided a solution where recipients were registered immediately after the event and could choose from seven different gift options, such as Uber Eats or planting trees. This resulted in a 70% gift claim rate, with many attendees choosing the social impact options. The platform also successfully gathered meaningful feedback from attendees, providing the Fry Investment Team with actionable insights for future events.

BMO Nesbitt Burns

Bryndon Fry

Fry Investment Team