Case Study: Riverside Natural Foods achieves high engagement with sustainable branded gifting from Unwrapit

BCorp members unite for sustainable, inspiring appreciation gifts

Riverside Natural Foods, a BCorp, sought a sustainable and values-aligned corporate gifting solution to thank its Employee Resource Group members. The challenge was to find a program that offered eco-friendly gift options, including charitable donations, and that could be fully branded to their organization. They partnered with the vendor Unwrapit to address this need.

The solution from Unwrapit was a customized, branded digital campaign featuring a curated selection of audiobooks, e-books, and donations to specific charities. This approach provided recipients with a personalized experience and a choice of thoughtful gifts. The campaign was highly successful, achieving an 82% claim rate and resulting in $670 donated to charity, effectively showing appreciation to the ERG members while strengthening a new partnership between the two BCorps.

Riverside Natural Food

Taylor Stanley

Impact Strategy