Case Study: AMLB CPAs and Consulting drives 94% gift claims and charitable donations with Unwrapit

AMLB CPAs and Consulting - Customer Case Study

AMLB CPAs and Consulting sought a meaningful way to execute their holiday gifting campaign, aiming to support two of their client charities—Pancreatic Cancer Canada and the Native Canadian Centre of Toronto—by offering their recipients the option to make a charitable donation. Their challenge was to create a fully customized and personalized campaign that reflected their brand values, which led them to partner with the digital gifting platform Unwrapit.

Unwrapit created a completely customized, AMLB-branded digital experience that allowed recipients to choose from a curated list of gifts, including the two charitable options. The solution resulted in an exceptional 94% gift claim rate, with one in three recipients opting to make a charitable donation, generating significant funds for both charities. For the second consecutive year, Unwrapit helped AMLB successfully run a campaign that demonstrated a strong preference for charitable giving when offered as a choice.

AMLB CPAs and Consulting

Ally Ladha

Co-Founder