Case Study: Rad Power Bikes reduces support volume and boosts sales with Unwrap.ai

Rad Power Bikes cuts support contacts 27.3% with Unwrap.ai

Rad Power Bikes, an electric bicycle company, faced a challenge with fragmented customer support data across systems like Zendesk, CX1, and Shopify. This lack of visibility into customer issues made it difficult to identify root causes, quantify problems, and prioritize improvements efficiently, leading to a high volume of support contacts.

Using the Unwrap.ai platform, Rad Power Bikes automated the analysis of customer interactions to surface root causes and quantify issues without manual logging. The solution from Unwrap enabled the company to identify a major post-purchase communication gap and unmet demand for spare parts. Results included a 27% decrease in support volume, a 37% increase in chatbot deflections, and a 21% rise in spare parts revenue.

Rad Power Bikes